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Leading Confidence With BA (Hons) Digital Marketing

Become a visionary leader in Digital Marketing

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Accredited By

UOP

Delivery Mode

On Campus

Admissions

Jan / Sep

Duration

3 Years

Overview of Course

Master the art of digital marketing by blending creativity with data-driven strategy. Build a standout portfolio through live client projects and hands-on experience with tools like Adobe, Google Analytics, HubSpot, and social media dashboards. Learn to connect with audiences across digital platforms and measure campaign success using real analytics.

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    Admissions Requirements

    HSSC (Higher Secondary School Certificate) or A-Levels (or equivalent qualification), In order to achieve 14 years of education equivalence from Higher Education Commission Pakistan, it is essential to have completed 12 years of local education (Metric/Intermediate) or 8 O-levels and 3 A-levels. In other instances, you will normally need to have the following:

    • At least 50% in HSSC (intermediate)
    • At least 2 A level passes at C or above
    • At least Merit/Merit/Pass in the BTEC Extended Diploma
    • A completed Access to Higher Education Diploma Equivalent qualifications such as International Baccalaureate

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry: admissions@ivycollege.com.pk

    Course Modules

    Year 1: Level 4
    • Consumer Insights
    • Digital Content Creation
    • Discovering the Business Professional
    • Introduction to Digital Marketing
    • Managing People in Organisations (Psychology)
    • Marketing Principles and Practice
    Year 2: Level 5
    • Digital Storytelling
    • Marketing Communications
    • Search Marketing
    • Marketing Research Project
    • Social Media Marketing
    • Managing Product Portfolios
    Year 3: Level 6
    • Dissertation (Marketing)
    • Data Science
    • Digital Marketing Strategy
    • Strategic Marketing in A Global Environment
    • Advertising

    Roots IVY offers a top-tier education from early years to college, prioritizing quality instruction and independent learning. Committed to pioneering education in Pakistan, it forges diverse partnerships for unique learner paths.

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    Our Campuses

    • Roots IVY International College RIIC
    • Islamabad: Plot 15 Avenue 6, Sector B, Serene City, DHA Phase III
    • IVY College of Management Sciences
    • Faislabad: ICMS, East Canal Road, Near FCCI,
    • Lahore: Block B Sector 1, DHA Phase XI (Rahbar),
    • Bahawalpur: Block D Villas Community, DHA Phase-1
    • Islamabad: 18-B Kaghan Road, F8 Markaz,

    Our Faculties

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